Published Work Project Calibrate, LLC 01.2002 - Present Managing Partner iVillage Consulting 08.2001 - 12.2002 Senior Consultant iVillage.com 08.1999 - 08.2001 Director, Project Development ParentSoup.com 10.1998 - 08.1999 Technical Production Manager SeaState Internet Solutions 09.1996 - 10.1998 Web Architect

Thomas J. Shelford

Managing Partner, Project Calibrate, LLC

01.2002 - Present http://www.projectcalibrate.com Founded a consulting firm providing web project management and technology re-architecture to clients in New York City. Re-structured software and business processes to transform unprofitable web initiatives into successful projects. Designed and implemented web project development processes, managing scope schedule and budget for clients in publishing, finance, non-profit and technology. Developed user interface designs and technical specifications based on clients' business objectives. Created customized web content management software. Recent Projects: Corsis Technology Group: Managed the project and business development process for a successful web software development and hosting firm in Manhattan as part of a long-term consulting assignment. Managed software and workflow re-structuring projects which allowed clients to reduce technology costs. Engaged clients throughout the proposal and sales process, drafted technical specifications and managed project delivery for publishing and real estate clients. Hearst Magazines: Managed a complex development project involving six organizations and two major teen magazines owned by the Hearst Corporation. Migrated the web sites for Hearst magazines into the Vignette content management system of iVillage Inc. Prudential e-Learning System:Assembled and managed a web design and production team to develop a series of interactive learning applications in JSP/XML. Architected a repeatable development process from concept to launch. United Nations Security Council Database: Collected usability requirements, created graphic designs, and coded a prototype for an online directory of international organizations, including a content publishing tool for administrative staff. Financial Assessment Exams: Designed and coded an online testing system in .ASP / SQL Server which is used for financial analyst training by several major investment banks, featuring exam administration tools and score reporting. Toyota Sports Marketing Extranet: Developed a web-based event management tool for the largest soccer tournament in South America, used by staff and sponsors (Toyota, MasterCard). Created user interface designs and a .NET prototype. Project Management Expertise: Co-Author, Real Web Project Management: Case Studies and Best Practices From the Trenches, published by Addison Wesley, October 2002. Drafted service contracts, proposals, technical specifications, project plans, and designed user interface prototypes for all stages of the Web site product life cycle. Programming Languages Proficiency: Hand-coded database-driven web content management systems using Windows ASP.NET, JavaScript and CSS technology on Windows servers. Working knowledge of Object-Oriented design principles and Java Server Pages (JSP) development. Graphic Design Skills: Creative Director for numerous agency projects. Illustrated hand-drawn graphics and created web-optimized designs in Adobe Photoshop 6. Produced multimedia sites using Flash. Created banner, logo, icon and page designs for a broad range of clients. Database Administration Proficiency: Designed schemas and created stored procedures for content management systems and e-learning applications. Wrote SQL queries, performed backups and Data Transformation Services for SQL Server 2000. Systems Administration Experience: Installed and configured IIS 5.0 Web servers on Windows 2000. Conducted site migrations for IIS 5.0 and SQL Server 2000. top | next

Senior Consultant, iVillage Consulting

08.2001 - 12.2002 Launched a new business division providing consulting services in Web development, hosting, e-Marketing and e-Commerce. Developed sales strategy, marketing and business plan for Web consulting group generating several million dollars in annual revenue with a staff of 4 supported by a production team of 40 designers, developers and systems administrators. Responded to RFPs with proposals and ROI analyses for Web development, strategy, eMarketing, and e-Commerce services. Account managed the sales process. Developed a Web strategy consulting methodology. Project managed the implementation of Web consulting services, including Program Assessment, Analysis and Implementation. Clients: American Management Association: Designed and implemented a three-phase Web strategy consulting engagement, including program assessment, strategy recommendations, and implementation of pilot projects. Dewey Color System: Provided an end-to-end Web design, development, hosting and e-Marketing solution for a pay-per-use, interactive self-assessment tool that builds psychological profiles based on a user's color preferences. Hearst Magazines: Senior Project Manager on a team charged with migrating Hearst magazine Web sites into a Vignette StoryServer Content Management System (CMS). Assisted in building ROI and pricing models for driving print magazine subscriptions via Web marketing vehicles. Tesco UK: Senior Project Manager on a web site internationalization project using Vignette StoryServer Content Management System. Assisted in building a UK web production team to support the launch of Tesco-sponsored content sites and interactive tools. top | next

Technical Production Manager, ParentSoup.com

10.1998 - 08.1999 http://www.parentsoup.com Enhanced and maintained a network of content-driven parenting Web sites serving 3 million monthly page views. Developed interactive Tcl/Tk/SQL-based web applications on a dynamic content application server. Improved navigation and usability with DHTML, CSS, and JavaScript. Implemented design enhancements with Flash 3, Photoshop, and ImageReady. Project managed all major design and functionality changes. Managed Production personnel during daily operations and documented maintenance procedures. top | next

Web Architect, SeaState Internet Solutions

09.1996 - 10.1998 http://www.seastatesolutions.com Established a solo web consulting practice, providing web graphic design and front-end web development in Macromedia Flash, DHTML, CSS and JavaScript. Built content portal web sites in .ASP/ SQL Server. Major Projects: TrendCentral.com: Subscription-based web site providing marketing trend reports. Features a customized a content categorization system, web-based account management system, content database search engine. YouthIntelligence.com: Corporate site featuring a customized database-driven content management system, newletter signup, "send to a friend" and other features. top